The launch of BOS Nation had the potential to be a really exciting moment but it was undermined by the campaign that ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

The Boston NWSL expansion team, BOS Nation FC, released a statement after the negative response to the team name rollout.

The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

The new Boston-based team had its name revealed in an early CBS News report Monday and the choice, Bos Nation, an anagram of ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The new women's soccer franchise will begin play in 2026, and with a cheeky campaign, the ownership group wants to make clear ...

The US National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a “Too Many Balls” ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

Billboards around town took down the copy, a video was removed from the team and NWSL’s websites, and the toomanyballs.com ...

Women's professional soccer is back in Boston, and there was a storm of criticism about their ad campaign. WBZ-TV's Tammy ...