当“平替”成为全球消费新趋势，品牌溢价正遭遇前所未有的挑战。本文以 lululemon 起诉 Costco ...

其实这不是Lululemon第一次打官司了。2021年，它曾起诉健身品牌Peloton，指控其推出的运动服抄袭了自家设计。但最后两家公司不仅和解了，还转身变成合作伙伴，一起卖起联名服饰。

Lululemon has a steep hill to climb. The line between following a trend and illegally copying a design can be quite ...

Lululemon is accusing Costco of stealing from its "path-breaking" brand by selling dupes of its sweatshirts, jackets and ...

消息流出后，Lululemon股价连跌12个交易日，其中单日最高跌幅接近20%。自今年1月末达到阶段性高点423.32美元后，Lululemon股价一路震荡走低，一度跌至219.97美元，几近腰斩。截至发稿，其股价为247.68美元，总市值296.8 ...

Lululemon指出，一些消费者误将这些侵权产品当作正宗的Lululemon产品购买，而另一些消费者则因难以区分而特意购买。此前，Lululemon曾向Costco发出停止侵权通知，但未获解决，因此诉诸法律途径。

Cheaper look-alikes have been around for years, but social media has made them more popular. Dupes can move into shaky legal ...

Lululemon alleges that Costco has stolen the intellectual property of its Scuba hoodies and sweatshirts, Define jackets and ...

The copyright battle stands out because it involves two large, publicly listed companies, and it takes direct aim at a ...

Lululemon Athletica claims in its lawsuit filed in the U.S. District Court for the Central District of California that Costco ...

Lululemon is suing Costco, alleging the wholesale retailer knowingly sold knockoff versions or dupes of its popular products.

Vancouver-based Lululemon asserts that Costco sells apparel that mimics the look and feel of its products.