Lego is expanding its physical and digital presence in China. The company has recently added investment in its factory in ...

The LEGO Group, known for its brick sets, remains optimistic about its long-term growth in the Chinese market, focusing on ...

Christiansen said,"Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the Lego brand resonates with local consumers. We're proud that Monkie Kid has been well ...

资深乐高玩家陈道亮用乐高积木创作出作品“金龙”。 Source: Supplied 玩具积木乐高（Lego）的爱好者即将迎来在墨尔本举办的年度Brickvention展览。

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

“Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the Lego brand resonates with local consumers,” he said. “We’re proud that Monkie Kid has been well ...

We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That's changing with the launch of a ...

Chinese-made humanoid robots participated in a "fun run" in Gansu's Gobi Desert, effortlessly navigating rocky paths, winding ...

7 months ago - In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK. Lego ...

The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more ...

We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track,” said Julia Goldin, chief product ...