Lego fiercely protects its copyright over its famous coloured toy bricks and figurines Lego says it has won a landmark copyright case in China against rival products almost identical to its famous ...

资深乐高玩家陈道亮用乐高积木创作出作品“金龙”。 Source: Supplied 玩具积木乐高（Lego）的爱好者即将迎来在墨尔本举办的年度Brickvention展览。

"What it is, is beautiful." A classic lego advertisement from 1981, which encouraged boys and girls to build together. Source: LEGO Company 但自从20世纪80年代以来，该公司发布的 ...

Lego Group remains optimistic about its long-term growth in the Chinese market, focusing on innovation and local relevance, said top official of the global building blocks maker. The company's CEO ...

A visitor takes photos of LEGO brick artwork during the sixth China International Import Expo in November. ZHANG HENGWEI/CHINA NEWS SERVICE Lego Group remains optimistic about its long-term growth ...

Chinese broadcaster Shenzhen TV has commissioned a local version of competition reality format Lego Masters. Originally created by the UK’s Tuesday’s Child Television and the Lego Group, Lego Masters ...

It beckons foreign countries to learn from China’s example like slow-witted students copying “homework” from the bright ones, ridiculing foreigners for “not even knowing how to copy our ...

China - October 02, 2024 LEGO confident in stacking long-term growth in China: CEO (Sound_bite) Dai Kaiyi, Reporter: "China remains a vital market for many global companies, so as LEGO’s global ...

Police seized what appeared to be a counterfeit Star Wars Lego set Police in China have uncovered a gang accused of manufacturing and selling $30m (£23m) worth of counterfeit Lego. Officers ...

All eight Harry Potter movies are returning to the big screen in China, but can they lift the curse on the country’s ailing ...

Beijing: The Lego Group, known for its brick sets, remains optimistic about its long-term growth in the Chinese market, focusing on innovation and local relevance. Chief executive Niels B.

Reflecting on the difference between Chinese and overseas players, Bin Ukishima, the head coach of China's under-15 football team, figured it out "more an issue of thinking ability than technique." ...