J.M. Smucker Co. To Sell Its Voortman Cookie Brand

J.M. Smucker plans to sell cookie brand
ORRVILLE, Ohio - J.M. Smucker Co. in Orrville, Ohio, led this week’s mergers and acquisitions in Northeast Ohio with the proposed sale of its Voortman cookie brand to Second Nature Brands for $305 million in cash.
JM Smucker to divest cookie brand Voortman in $305 mln deal
J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal.
Voortman Cookie Brand Changes Hands for $350M
Second Nature Brands anticipates the transaction will grow its presence within the specialty cookies category.
Second Nature Brands Acquires Voortman From Smucker
Second Nature Brands LLC, a portfolio of better-for-you snacks and treats brands, today (Oct. 22) announced it has an agreement to acquire the Voortman cookie brand from J.M. Smucker Co. Price was $305 million in cash.
J.M. Smucker sells Voortman cookie brand for $305 million
Orrville-based Smucker on Tuesday, Oct. 22, announced it has agreed to sell its Voortman cookie brand to Second Nature Brands, a snack maker controlled by CapVest Partners LLP, for $305 million in cash. The deal is expected to close in the third quarter of Smucker's current fiscal year, the company said.
The J. M. Smucker Co. Sells Voortman Cookies to Second Nature Brands
The J.M. Smucker Co., Orrville, Ohio, has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, a U.S.-based creator of premium snacks and treats controlled by CapVest Partners LLP.
JM Smucker to divest cookie brand Voortman in $305 million deal
J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal. The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources,
J.M. Smucker to divest Voortman cookie brand for $305M
J.M. Smucker (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, a U.S.-based creator of
J.M. Smucker to Sell Voortman Cookies to Buyout Firm CapVest
J.M. Smucker Co. agreed to sell its Voortman Cookies business to CapVest Partners-controlled Second Nature Brands for $305 million, as the US snack maker looks to focus on its core operations.
Second Nature to buy JM Smucker’s Voortman cookies business
The buyout encompasses the Voortman Bakery brand, its manufacturing facility in Burlington, Ontario, and about 300 employees.
J.M. Smucker divests the Voortman brand as part of a portfolio optimization plan
J.M. Smucker Co. (NYSE:SJM) announced on Tuesday that it entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, which is a U.S.-based creator of premium snacks and treats controlled by CapVest Partners.
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Second Nature Brands in Madison Heights, today announced it has entered into a definitive agreement to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction. Terms of ...