We challenged agencies to create packaging fit for the future. Ideas ranged from a refillable ice cream carton ... to-use formats to inappropriate portion sizes, says Nathan Ball, creative director of ...

Packaging plays a critical role in the baking industry; it protects bakery products from contamination, provides physical ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

There is a pressing need to move beyond the insular, somewhat defeatist views that often dominate internal discussions.

Here are three books offering creative practices that will help you slow down and experience gratitude in a multitude of ways ...

During our marketing excellence focus month, Chris Bekermeier shares his six reasons as to why creative pharma packaging will not help the pharmaceutical industry to achieve market excellence.

Vadilal has entrusted its creative mandate to 82.5 Communications. 82.5 will handle the full-service creative duties of ...

For decades, scientists have known that certain compounds present in some plastics can leach out of packaging into food, and end up ingested and absorbed. Bisphenol A (BPA), for instance ...

Whether $5 or $50, every contribution counts. Researchers have identified nearly 200 chemicals used to make food packaging that could possibly increase the risk of breast cancer. Found in plastics ...

Communications will handle the full-service creative duties of Vadilal for its entire portfolio along with their design to ...