LEGO isn't the only snap-together brick system. These seven sets aren't from LEGO, but they do offer an alternative and often ...

With price drops across all Lego building set categories — Lego Icons, Lego Friends, Lego Creator, Lego Classic, etc. — there's something for everyone. And many sets are even at record-low prices.

$159.99 at Walmart (Save $40) Lego Friends Play Day Gift Set, 3-in-1 Building Set Save on an adorable Lego set for little ones at Walmart’s Holiday Deals event. $38.98 at Walmart (Save $6.09 ...

41737 Beach Amusement Park V29 - This LEGO® Friends Beach Amusement Park Set offers an advanced building challenge with lots of fun details.

If you have a little fan of Netflix's Gabby's Dollhouse in your life, LEGO is throwing a big party for Gabby and all her friends. This larger-scale, more challenging kid-friendly set comes in 252 ...

Nothing says "love ya, babe" quite like a random pack of Cadbury chocolates or Swiftie-themed coloring book popping up at ...

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

One rival collector has friends who ... from traditional Lego bricks. Later, the design was updated, and the figures became so popular they are sold separately from Lego sets.

We love how Lego switches things up a bit with its Friends calendar each year ... Disney fans will love building their favorite movie set-pieces with this Advent calendar, like Elsa’s ice ...

Amy started working at Lego not long after graduating, beginning as a junior designer on the Lego Friends range in 2013 before moving on to Disney and Lego Movie 2 sets. Her team launched Lego ...

Credit: Lego Deal pricing and ... that's the perfect place to set the calendar figures. Each of the 24 windows comes with a fun surprise and easy-to-follow building guides. Amazon's sale takes ...