Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

If a collaboration between LEGO and Animal Crossing can lead to much success, Nintendo's franchise might see the same from ...

The Horizon franchise’s pure-fun conceit — smushing dinosaurs and robots together — proved irresistible for Lego.

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

F rom The LEGO Movie franchise, to its network television competition series, to the popular LEGO video games and physical ...

The holiday shopping season is fully upon us again. To help you save big on toys this year, check out Walmart’s best and ...

$159.99 at Walmart (Save $40) Lego Friends Play Day Gift Set ... Lego Star Wars TIE Bomber Starfighter Buildable Toy Lego Star Wars TIE Bomber Starfighter Buildable Toy Save on this top-selling ...

Other building toys include Electro's winter tree and a snow Spider-Ham – very festive. LEGO's product listing for this 272-piece advent calendar explains that "the calendar takes a trip back in ...

Sitting about 260 kilometres west of the Danish capital, Copenhagen, is the town of Billund. On the map it is just a dot. Indeed, it takes a train and a bus to get here from the capital.

LEGO sets that will keep you — or a LEGO lover on your holiday gift-giving list — are on sale right now at Walmart.

While it might be too early for your liking to think about holiday shopping, you might want to after you check out the Prime ...