This dirty secret is the key to clean jeans. Charles Bergh, the CEO of Levi Stauss, has admitted he hasn’t washed his denim in a decade, arguing that it’s the best way to care for your jeans.

Levi's jeans, the timeless fashion icon beloved by everyone from factory workers in the early 1900s to A-list celebs, have remained a wardrobe essential through every style epoch, always outpacing ...

Beyoncé Knowles-Carter is taking her cowboycore influence one step further and collaborating with Levi’s jeans, if the denim ... % spike in traffic at Levi's stores compared to the year prior.

Beyoncé is letting all of us be her “Levii’s” Jeans. The singer revealed her new “Reiimagine” campaign with Levi’s, where she shows off her hip-hugging bottoms. The ad, released on Sept.

Now, she's giving fans a whole new reason to snag a pair of Levi's Jeans as the brand is seemingly ... spike in traffic at Levi's brick-and-mortar stores compared to last year.

Learn more! While you’re racing to catch all of the Amazon Prime Day deals before they end later today, make sure to stock up on jeans for the season. Fans of Levi’s denim won’t want to miss ...

The denim maker had first set those goals in 2022. Levi Strauss, which owns over 1,200 company-operated stores across 38 countries, reported net revenues of $6.2 billion in the year ended November ...

The Levi’s brand announced a new campaign with ... model Nick Kamen strip down to his boxers and toss his Levi’s 501 jeans into a washing machine ...

Levi's jeans, a classic fashion staple known for their rugged yet stylish appeal, have been sported by everyone from early 20th-century factory workers to Hollywood celebrities. The American brand ...

to the advertisements and the store workers’ knowledge on the assortment. And Levi’s plans to lean heavily on Beyoncé, who said in a news release about the collaboration that Levi’s jeans ...

Levi Dylan is a 30 year old actor and model who has appeared in the movies Mighty Oak and 12 Mighty Orphans. He's also done modeling for Lee Jeans, Tommy Hilfiger, DKNY, Paco Rabanne, and appeared ...

Singh says that Levi’s recognized the port strike could happen and took preemptive steps to mitigate the impact. “We have balanced our shipments that we're receiving between the West Coast and ...