Target is reducing the prices of more items as the discount retail chain readies for the holiday shopping season.

It's the second time in less than six months that the retailer has lowered prices. By the end of the year, the company said it will have reduced prices on 10,000 items.

Target Corporation announced Tuesday that it will reduce regular prices on more than 2,000 items across owned and national brands this holiday season. They said that the move will help consumers save on items for holiday preparations and gifting,