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Unlikely as this might seem from social media platforms, we’re living in a golden age of science communication. As newspapers and magazines struggle to fund specialist science reporters, it might seem ...
Have you ever taken a picture and it's turned out blurry or too dark? If you have — like most of us — then you probably need to learn about ISO. ISO is a number that represents how sensitive your ...
Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...
We have a tangible need for beautiful feature stories that craft compelling narratives about our world out of statistics. And, given the sheer quantity of data out there, it makes sense that ...
Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...
As we all know, technology is evolving at a rapid rate. Devices are getting more powerful. Payment providers are removing (most) friction from digital transactions, making it easy for consumers to pay ...
However, when you're focused on meeting deadlines and targets, you can lose track of the essential story behind your content marketing. You might find yourself storytelling without a purpose, ...
With no-code publishing platforms and nonprofit annual report templates, designing a high-impact annual report has never been easier. Build stunning, interactive annual reports with Shorthand. Create ...
Like most people, I think the first listicle I read was probably a BuzzFeed article. It was bright and brief, ridiculous and relatable, and an ever so slightly guilty pleasure. At the time I was deep ...
And yet, PDFs are everywhere. They’re a zombie format, dead but still somehow shuffling around the internet. But if PDFs are dead, then what mutant virus is keeping their zombies walking around? In ...
But the second dominant trend — forgive the contradiction — is that content outside of social media is actually getting longer. As we explain in our guide to longform content, media and marketing ...