Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to ...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

Do you have the ambition and enthusiasm for a career in UX design but don’t know where to start? You’ll be pleased to know there are many paths you can take. Even as a relatively new field, user ...

Frontstage and backstage are the areas that border the line of interaction in a customer experience. Customers directly encounter frontstage parts, such as counter staff, but not backstage ones, ...

Fitts’ law states that the amount of time required for a person to move a pointer (e.g., mouse cursor) to a target area is a function of the distance to the target ...

Your cover letter helps sell you as a good fit for the company and serves to introduce your resume and portfolio. The cover letter plays a major role because this is your first chance to help the ...

Feedback loops are processes where designers use a system’s outputs as inputs to find cause-and-effect relationships within it. Some systems (e.g., the environment) have many feedback loops, and the ...

Aesthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, color, movement, pattern, scale, shape and visual weight ...

The anatomy of type describes the visual elements that make up the letterforms within a typeface. Each letterform is made up of individual components (e.g., spine, stem, stroke). Type designers create ...

Once you’ve outlined the POV and defined the challenge space, you need to gather the troops and start to find a solution. In more complex settings or larger organizations, the first step of this ...

Becoming a UX designer is not a one-time journey. It is an ongoing process. What does that process look like? What activities will propel you forward? How can you become the best UX designer you can ...

Color symbolism is the subjective meaning humans attach to various colors. People respond to color in three ways—biologically (e.g., red = fear), culturally (e.g., red = wellbeing in many Eastern ...