Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Nestlé acquired Seattle’s Best Coffee from Starbucks back in 2022 to bulk up its category dominance alongside brands including Nespresso, Nescafe and Blue Bottle. But while Seattle’s Best Coffee was ...

Dive Insight: Amid efforts to modernize its restaurants, Chili’s is also embracing nostalgia with a unique strategy for its newest permanent location. Known as the Scranton Branch, the Pennsylvania ...

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...