Nielsen2d
Optimizing in-flight digital ad campaigns
With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across channels to ensure ...
Nielsen5d
Allen Media Group Signs a Multi-Year Deal with Nielsen for Audience Measurement & Advanced Audiences Services
Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...
Nielsen5d
Nielsen data reveals finance industry’s top ad spenders as ad investment for the sector jumps more than 9%, year-on-year
Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...
Nielsen9d
Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months
Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...
Nielsen7d
2024 Vice Presidential Debate Draws Over 43 Million Viewers
NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.
Nielsen8d
Nielsen launches deduplicated YouTube CTV campaign measurement in Japan
Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...