Jay: Thinking about the MarketingProfs audience very specifically where it's very B2B driven, but this applies everywhere. What we are in the business of doing as marketers is inspiring change. That's ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale. The annual ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? An infographic (below) from ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone ...

Artificial Intelligence - Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate ...

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...