While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

視聴者インサイト、データ、アナリティクスのグローバルリーダーであるニールセンは、人々が何を聴き、何を見るかを正確に測定し、メディアの未来を形作る。

Als weltweit führendes Unternehmen in den Bereichen Audience Insights, Daten und Analysen gestaltet Nielsen die Zukunft der Medien durch die genaue Messung dessen, was Menschen hören und sehen.

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining their attention.

Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Com o cenário de publicidade financeira ultrapassando US$ 7,5 bilhões em 2024, e os serviços bancários sozinhos ultrapassando US$ 2,1 bilhões, como garantir que a sua mensagem seja capaz de superar o ...

Explore cómo dos marcas encuentran el equilibrio entre las actividades de creación de marca y las campañas basadas en los ...

A look at Hispanic media consumption While Hispanic audiences spend less time with traditional media than the general U.S. population, they’re tuning in to sports in big numbers. According to Nielsen ...