The Kansas City Chiefs quarterback is the brand’s prize asset, but it needs him to transcend football if he’s to become a ...

Adidas is betting on K.C. Chiefs QB Patrick Mahomes as the catalyst for the company to finally pose a formidable challenge to ...

Adidas are making big moves and Liverpool will join Manchester United in signing a long-term deal with the sports brand ...

Soccer's GOAT Lionel Messi and the "King of Latin Trap" Bad Bunny have joined forces to release a special Adidas collab ...

Liverpool is reportedly set to receive a significant financial boost next summer. The Reds are expected to strike a lucrative ...

Rutgers basketball stars Ace Bailey and Dylan Harper have been wearing Nike sneakers all fall. Will the rest of the athletic ...

Inter Miami star Lionel Messi collaborated with recording artist Bad Bunny for a new Adidas line. The Bad Bunny & Messi ...

Cole Palmer is one of the Premier League's biggest stars but can the 22-year-old Chelsea and England forward take his name ...

The Dassler brothers, Rudolf Dassler and Adolf 'Adi' Dassler, started the Dassler Brother Shoe Factory in Herzogenaurach, ...

2 DAYS AGO • CHARLOTTEOBSERVER.COM First look: Charlotte football looks to bounce back against Memphis in AAC road game The Charlotte 49ers take on another strong American Athletic Conference ...

Elsewhere on Planet Liverpool, Maguire has given his verdict on Jurgen Klopp ‘s controversial decisio nto join the Red Bull network as their global head of football, despite having previously voiced ...