BYU student AnnaBelle Gilmore started her own swimsuit company inspired by women in her family and her own drive to pursue ...

Two local companies, Lenna and Co and Saturday Strides, aim to add a female-oriented touch to the activewear market.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Originally a side hustle for founders Natalie Khoei and Shadi Kord, Meshki is now a $120 million business with a prestigious ...

There’s striking blend of luxury and street style by pairing Chanel chunky thongs with cargo pants. The high-end Chanel sandals bring a sophisticated edge to Lori Harvey’s look, while the cargo pants ...

Crochet dresses are characterized by their openwork designs and lightweight materials, making them ideal for warm vacation ...

Created by survivors themselves, independent brands are offering options on the market that founders say aren’t available ...

You probably know about the importance of using SPF daily to protect your skin from harmful UV rays, but what about clothing?

I first bought a piece of clothing from Zimmermann in 2006 during a trip to Sydney. It was a sleeveless silk dress with a ...

Cher and Kate Moss turned heads at the Victoria's Secret Fashion Show on Tuesday, with other big stars like Elizabeth Hurley ...

Dressed in full length dresses and stockings, two of the women additionally wear swim caps as a part of their ensemble. The ...