Lego is expanding its physical and digital presence in China. The company has recently added investment in its factory in ...

The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more ...

The LEGO Group, known for its brick sets, remains optimistic about its long-term growth in the Chinese market, focusing on ...

A new Lego store will be opening its doors in the Bristol area next month. The new shop - which will be the second Lego store ...

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

It’s no secret that Stellantis has been off to a rocky start with many prominent brands, like Jeep, losing sales. As a result, people have been offering to buy them. Chinese automakers are starting to ...

Christiansen, Chief Executive Officer, LEGO Group: "We are investing in a LEGOLAND park in Shanghai, a very big amusement park where kids and families can really enjoy the LEGO brand and can live ...

Chinese Android smartphone brands saw shipments soar in the third quarter, boosting the global handset market along with Apple, which launched the latest version of its iPhone last month ...

As children around me get sucked into the rabbit hole of Disney, Marvel and Netflix, I wonder about the reach of Chinese ...

“Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the Lego brand resonates with local consumers,” he said. “We’re proud that Monkie Kid has been well ...

We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.” Emily Prazer, Chief Commercial ...