According to The Society of American Florists’ 80% of people say receiving flowers makes them happy but 88% say giving flowers makes them even happier. Petal It Forward is a goodwill initiative where ...

The Society of American Florists celebrated its 10-year anniversary on Wednesday with an annual initiative. "Petal It Forward" is a program where florists hand out two free bouquets of flowers to ...

Each year, thousands of floral businesses across the county participate in the October “Petal It Forward” campaign. Participants are given two flowers or bouquets. They then keep one and give ...

It's part of a nationwide event organized by the Society of American Florists. Petal It Forward has been going on for 10 years, and over 700 businesses across the country participated Wednesday. "It's ...

You don’t have to spend a fortune on flowers to make a difference. To celebrate National Petal It Forward Day, a local florist is bringing a little color to into people’s lives. A hoot-iful ...