Ikea’s sales took a hit in 2024 as the flat-pack furniture seller lowered prices in a bid to remain affordable for its customers. The Swedish company’s currency-adjusted sales fell 4% to €45 ...
Two things can be true at once: Sleeper sofas ... sleeper sofa, IKEA is a great option. Strategist deals editor Sam Daly slept on her mom’s (now discontinued) Harlanda IKEA sectional “for ...
While she might scour curbs, thrift stores, and other secondhand sources for her furniture, she turns to other sources for the accessories and materials she uses in her upgrades. One favorite shop?
The IKEA effect is a cognitive bias where consumers put a high value on products they have partially created or assembled. It takes its name from Swedish furniture company IKEA. Designers involve ...