Looking to get a head start on the kids’ wish lists this year? May we suggest heading to your local Costco warehouse, where ...

LEGO blocks allow for endless creativity—you can build everything from flowers to castles, cars, and more. This versatility ...

The John Lewis and Hamleys Top Toys for Christmas 2024 lists are out – we reveal the expected big-hitters, and suggest some ...

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

I found out about this Lego-Pharrell Williams fusion film on the morning of Sunday, Oct. 13, 2024, while scrolling on Instagram.

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

The toy company made three ... the characters in the movie — his friends, family and collaborators — were depicted as accurately as a block-bodied Lego mini-figure allows.

But instead of counting down the days with a measly piece of chocolate or a random trinket, how would you feel about opening up a new sex toy or lube to play with each day leading up to the holiday?

You might find yourself wishing there was a in-person cameo or two of Pharrell and his famous friends ... but the LEGO format has it more interested in playing with toys and dancing along through ...

Best-selling sets are up to 40% off. Pick up LEGO Advent calendars, Harry Potter sets, LEGO Friends sets, and more.

LEGO isn't the only snap-together brick system. These seven sets aren't from LEGO, but they do offer an alternative and often ...