Target is slashing prices on more than 2,000 items, marking the second time this year that the retailer cut customer costs as it attempts to attract inflation-weary shoppers ahead of the holiday shopping season.

Target is reducing prices on more than 2,000 items ranging from snacks to toys and cold medicine in an effort to attract bargain-hunting shoppers during the holiday season, the retailer said on Tuesday.

It’s the retail giant’s second price-slashing announcement since May. It includes toys, snacks, beverages, ice cream, and thousands of additional items. It’s not even Halloween yet, but retailers already have their sights firmly set on the holiday shopping season—their most important period of the year.