Shaquille O'Neal details his process of getting a signature shoe, and recalls how Nike chose Alonzo Mourning over him, ...

UPDATE (07/25): Ahead of tomorrow's opening ceremony for the Paris Olympics, James has been spotted wearing a patriotic ...

Nike will hold a grand event in Grind City this weekend to celebrate Ja’s return to the hardwood and the release of his new ...

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

In addition to her elite talent on the court, Clark is a revenue driving machine. She helped facilitate countless WNBA TV ...

Nike has come under fire after failing to release Caitlin Clark's signature shoe, with Angel Reese now set to get one.

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

Ben Fischer of Sports Business Journal reports that Tuesday’s ownership meeting in Atlanta included a presentation regarding ...

Featuring the 20th cohort of patient-designers who have crafted one-of-a-kind colorways that touch on their resilient ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...