Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...
By pushing past overpriced heritage brands, technical terminology, and nebulous production practices, our favorite brands we've tested offer a realistic way to grow your collection. Direct-to ...
Lennox-branded products are distributed through a company-owned distribution network, which we believe is advantageous because Lennox has more control over sales strategy, marketing, and dealer ...