Fragrance testing explores how scents influence human behavior by evaluating their emotional, cognitive, and sensory impacts.

Even though multiple states have approved legal recreational use of cannabis, the expansion of recreational cannabis legalization has led to public health concerns in the United States. Young adults ...

Objective: There are contested claims that communication receivers mimic communication senders less when senders are deceptive compared to truthful. Our studies evaluate a novel computer-based measure ...

This study investigated whether the facial expressions of chief executive officers (CEOs) are associated with corporate performance. A photograph of the CEO or president of each company that appeared ...

The article introduces the I DARE (IULM Dataset of Affective Responses), a new multimodal dataset for affective computing, collected to advance neuromarketing and consumer neuroscience research. This ...

The paper aims to demonstrate the interconnectedness of filmmaking techniques and iterative software design methods during the creation of interactive 360-degree Virtual Reality (VR) scenarios. These ...

Personalization relies on user models– representations of the user’s competencies, preferences, and skills to adapt the system behavior to optimize interaction. But the anticipated gain in ...

Recent changes in the consumption habits of the population suggest consumers have increased the number of purchases of take-out and livery food. This trend comes with unintended negative externalities ...

iMotions Lab Full-scale lab based human behavior research solution. Extendable with remote data collection capabilities iMotions OnlineFor Education Smart classroom solution for immersive learning ...

This research challenges the conventional method of textual sentiment analysis in evaluating advertising effectiveness. We examined two distinct video ads for a cosmetics brand, employing video ...

In recent years, concerns about anxiety and other mental health issues in university students have been widely reported. Some college campuses have seen increased student requests to bring emotional ...

This research unveils to predict consumer ad preferences by detecting seven basic emotions, attention and engagement triggered by advertising through the analysis of two specific physiological ...