Can't get enough of The Craft? View all of our articles in the library.

If you've ever published content on the web, chances are you've a) used a JPEG and b) not known much about what a 'JPEG' actually is. Here's the potted summary: JPEG files are a type of raster image ...

Using Shorthand, RELX achieved a tenfold increase in reads for their internal communications — and saw employee NPS soar by 20 percentage points. After twelve months with Shorthand, Bonhams has ...

Be inspired by this selection of Shorthand stories from some of our amazing clients, then try Shorthand free for yourself.

Get all our articles, and see what the best digital publishers are doing with Shorthand. Add The Craft newsletter to your inbox.

The not-at-all unique story of how we increased Shorthand’s blog traffic by 10x in 8 months — and what went wrong along the way. The biggest threat to success in content marketing is short-term ...

Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...

Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...

The rapid adoption of ChatGPT led to (or at least unearthed) a sea of generative AI tools designed to help us with everything from manual research to SEO optimisation to bonafide knowledge work. But ...

Like most people, I think the first listicle I read was probably a BuzzFeed article. It was bright and brief, ridiculous and relatable, and an ever so slightly guilty pleasure. At the time I was deep ...

When was the last time you scrolled through content on the web and thought, “WOW”? If it’s been a while, you’re not alone. A lot of content on the web today is generic and visually underwhelming. Of ...

Have you ever taken a picture and it's turned out blurry or too dark? If you have — like most of us — then you probably need to learn about ISO. ISO is a number that represents how sensitive your ...