Bia Viet rebranding campaign—aka 'From Dry to Fly.' We transformed a rigid, old-school brand on the brink of extinction into something fresh and vibrant: more authentic, more Vietnamese, and more ...

2. The CMO graduates to growth diplomat Conversations no longer revolve around “earning a seat at the table”. They assume it. Today’s successful CMO speaks board-level finance, wields zero-party data ...

Yet Google may have found a clever way to spark curiosity and bring fresh energy to the subject. Enter Singaporean YouTube personality Annette Lee, who takes on the alter ego of Aunty M as she learns ...

Hakuhodo International Indonesia (HIID) announced the largest leadership structure reshuffle in its history with the appointment of 15 new executives across various divisions. The move comes after ...

The diversity of favoured brands extends beyond e-commerce and electronics to include quick-service restaurants (MK Restaurant, KFC, The Pizza Company, McDonald’s), retail chains (Watsons, Uniqlo), ...

Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...