Bia Viet rebranding campaign—aka 'From Dry to Fly.' We transformed a rigid, old-school brand on the brink of extinction into something fresh and vibrant: more authentic, more Vietnamese, and more ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

The diversity of favoured brands extends beyond e-commerce and electronics to include quick-service restaurants (MK Restaurant, KFC, The Pizza Company, McDonald’s), retail chains (Watsons, Uniqlo), ...

Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the ...

Social platform X has retired the ad hashtag (#ad) on all of its adverts because it says they are “no longer necessary” due ...

Meta responded by saying it is committed to being more transparent and keeping its platform safe. Since 2024, Meta has improved its process for verifying advertisers on Facebook and Instagram. It has ...