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Campaign US
3 天
One week, one brand, two ads slammed for racism. Why are we still having this conversation?
Heinz released back-to-back campaigns that are being called out for their racist stereotypes, highlighting continued pitfalls ...
Campaign US
5 天
Kraft Heinz brand Mio offers to take out ad space on consumers’ reusable water bottles
In an effort to reach Gen Z consumers, Kraft Heinz brand Mio is offering to pay for ad space on the generation’s accessory of ...
Campaign US
5 天
‘We commit more resources to winning a repitch than a new client’: how agencies are ...
Agencies are diversifying the services they offer, a strategy that is linked to spending more time on where their existing ...
Campaign US
5 天
4 brands get frighteningly creative for Halloween. Which campaign is your favorite?
Airheads, Snyder’s of Hanover, Angry Orchard and M&M’s have some spooktacularly unexpected Halloween campaigns this year. The ...
Campaign US
5 天
What are the benefits to appointing media and creative agencies at the same time?
For any brand, a single creative or media pitch alone is hard work, so both at the same time is an enormous feat. Whether the ...
Campaign US
5 天
A brand walks into a party, unaware that it’s the piñata
Bud Light walked into a party, thinking it was welcome, but unaware that it would become the piñata, exploited for all its ...
Campaign US
5 天
Iris Worldwide hires global chief creative officer
Iris Worldwide has appointed Menno Kluin, chief creative officer at Ogilvy New York, as global chief creative officer. Kluin ...
Campaign US
5 天
WPP announces global partnership with Roblox
WPP has announced a global partnership with Roblox that will enable the holding company's clients to use Roblox as a media ...
Campaign US
5 天
Inside Ryan Reynolds’ heartfelt Parkinson’s campaign
Ryan Reynolds and his mother open up about their experiences with Parkinson’s hallucinations in Acadia Pharmaceuticals’ More ...
Campaign US
7 天
Who knew attacks on women’s right to choose extended to postpartum meals?
I have spent the last week trying to work out whether I am surprised about how much an ad for burgers could have exercised ...
Campaign US
7 天
Forsman & Bodenfors global CEO departs
Toby Southgate has announced his departure from Forsman & Bodenfors, wrapping up a three-year tenure as the global chief ...
Campaign US
10 天
‘The Secret Lives of Mormon Wives’ gives dirty soda shop Swig unexpected publicity
While the repeated mentions of Swig in Secret Lives of Mormon Wives and in-store scene could appear promotional, Swig’s ...
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