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Campaign US
3 天
One week, one brand, two ads slammed for racism. Why are we still having this conversation?
Heinz released back-to-back campaigns that are being called out for their racist stereotypes, highlighting continued pitfalls ...
Campaign US
5 天
Kraft Heinz brand Mio offers to take out ad space on consumers’ reusable water bottles
In an effort to reach Gen Z consumers, Kraft Heinz brand Mio is offering to pay for ad space on the generation’s accessory of ...
Campaign US
5 天
‘We commit more resources to winning a repitch than a new client’: how agencies are ...
Agencies are diversifying the services they offer, a strategy that is linked to spending more time on where their existing ...
Campaign US
5 天
4 brands get frighteningly creative for Halloween. Which campaign is your favorite?
Airheads, Snyder’s of Hanover, Angry Orchard and M&M’s have some spooktacularly unexpected Halloween campaigns this year. The ...
Campaign US
5 天
What are the benefits to appointing media and creative agencies at the same time?
For any brand, a single creative or media pitch alone is hard work, so both at the same time is an enormous feat. Whether the ...
Campaign US
5 天
A brand walks into a party, unaware that it’s the piñata
Bud Light walked into a party, thinking it was welcome, but unaware that it would become the piñata, exploited for all its ...
Campaign US
5 天
Iris Worldwide hires global chief creative officer
Iris Worldwide has appointed Menno Kluin, chief creative officer at Ogilvy New York, as global chief creative officer. Kluin ...
Campaign US
5 天
WPP announces global partnership with Roblox
WPP has announced a global partnership with Roblox that will enable the holding company's clients to use Roblox as a media ...
Campaign US
5 天
Inside Ryan Reynolds’ heartfelt Parkinson’s campaign
Ryan Reynolds and his mother open up about their experiences with Parkinson’s hallucinations in Acadia Pharmaceuticals’ More ...
Campaign US
3 天
Anti-fraud programmes ‘saved advertisers $10.8bn in 2023’
Advertisers were saved $10.8bn in 2023 thanks to cross-industry anti-fraud efforts from TAG in partnership with the 4A’s ...
Campaign US
6 天
Burnout in adland: what can you do to help?
Posting on LinkedIn, and marking two years to the day that I was first signed off with exhaustion, I wrote about how ...
Campaign US
4 天
5 ways to avoid Toyota’s anti-LGBTQ U-turn and embrace equality
Companies should not follow in Toyota’s footsteps. Bowing to minimal extremist pressure is wrong for two reasons: it’s bad for business, given that 28% of Gen Z are LGBTQ, and it sends a cruel message ...
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