There are as many different definitions for the word “touchpoint” in customer experience design and marketing as there are flavors on the average restaurant menu. Why? Because these disciplines have ...

Feasibility is about whether you can effectively implement your solution. Technically, anything is feasible, depending upon how much time you have. Adding a new feature or building a new app shouldn’t ...

Would you like to facilitate successful ideation sessions? Or would you like to learn how to contribute to ideation processes in your team more effectively? In either case, you should know the ...

Simplicity is all the rage these days. It is a design philosophy that is championed by many successful companies and fans of those companies alike. Apple Inc., a highly successful multinational ...

Master the art of type pairing! Learn key factors, tips, and best practices for creating effective typography.

Wicked problems are problems with many interdependent factors making them seem impossible to solve. Because the factors are often incomplete, in flux, and difficult to define, solving wicked problems ...

Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to ...

User flows are diagrams that depict the path a user can take to complete a task while interacting with a product. A user flow focuses on the user's needs and the most ...

Fitts’ law states that the amount of time required for a person to move a pointer (e.g., mouse cursor) to a target area is a function of the distance to the target ...

Fitts's Law provides a model of human movement, established in 1954 by Paul Fitts, which can accurately predict the amount of time taken to move to and select a target. Although originally developed ...

User behavior refers to users’ actions, decisions and interactions while they use a product or service. It encompasses the way users navigate through interfaces and choices they make. It includes the ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...