In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

Dive Brief: JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a ...

Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season. Target on Monday unveiled two new campaigns targeted at different ...