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Total Retail
8 小时
The Long-Term Game: Building Deeper Brand Loyalty and Engagement Through Direct Mail Marketing
Direct mail is one of the most impactful channels delivering — not only consistently strong return on ad spend, but also ...
Total Retail
14 小时
CPG Marketers Should Rethink Their Agency Models to Keep Up With the Changing Times
The new world of CPG marketing requires a different type of partner for advertising and marketing support. A team that is ...
Total Retail
10 小时
How Retailers Can Find the Gold in Golden Age
Given the economic opportunity that exists in creating long-term relationships with older consumers, it is shocking how ...
Total Retail
15 小时
How Receipt Capture Fills the Gaps in Consumer Buying Data for Retailers
To maximize the benefits of receipt capture programs, it's important to follow a structured approach. Here are key steps and ...
Total Retail
7 小时
US Antitrust Case Against Amazon to Move Forward
The U.S. Federal Trade Commission's case accusing Amazon.com of stifling competition in online retail will move forward, though some of the states that sued alongside the agency had their claims ...
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