While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

視聴者インサイト、データ、アナリティクスのグローバルリーダーであるニールセンは、人々が何を聴き、何を見るかを正確に測定し、メディアの未来を形作る。

Als weltweit führendes Unternehmen in den Bereichen Audience Insights, Daten und Analysen gestaltet Nielsen die Zukunft der Medien durch die genaue Messung dessen, was Menschen hören und sehen.

Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

Com o cenário de publicidade financeira ultrapassando US$ 7,5 bilhões em 2024, e os serviços bancários sozinhos ultrapassando US$ 2,1 bilhões, como garantir que a sua mensagem seja capaz de superar o ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

A look at Hispanic media consumption While Hispanic audiences spend less time with traditional media than the general U.S. population, they’re tuning in to sports in big numbers. According to Nielsen ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...