With pressure mounting to demonstrate marketing’s ROI in the boardroom, leaders from Sainsbury’s, Wavemaker and Google explore how CMOs can position marketing as a vital growth driver in terms the ...
Digital billboards offer eye-catching opportunities for brands, says Dominic Murray of GroupM OOH. As well as a chance for creatives to explore new ideas.
The Google antitrust trial presents the adtech industry with an opportunity to reorientate around the consumer. Taptap Digital’s Nigel Clarkson explains.