Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Fanatics and lululemon are taking their talents to the ice for a new NHL fan apparel collection.

Rally House, a retail partner of the Big Ten, offers products from well-known brands such as Under Armour and items from ...

Lululemon Athletica Inc. has entered an arrangement with sports merchandiser Fanatics Inc. and the National Hockey League to ...

Attributed to a challenging market backdrop in the outdoor/athletic category and a warm September, Citigroup expects Columbia ...

The Athletic reports that Nike and the NBA have agreed on a 12-year contract extension to keep Nike as "the league’s ...

NFL uniforms are handled by Nike, and they will be through at least the 2027 season. After that, however, there could be a ...

The sports content brand, founded by Dan Porter, is launching its own leagues, cutting deals with media giants and betting ...

Scorecards can help companies create successful supplier partnerships by providing a pathway to send and receive feedback to improve relationships and align goals, according to Brooks Running Vice ...

A new fashion trend has emerged recently that seamlessly blends the comfort and functionality of athletic wear with the style and sophistication of everyday clothing. This trend, known as ...