Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

Even the wee ones in your life as young as 18 months can learn STEM with these magnetic foam builders. Soft blocks connect ...

they also tend to gift it more to the kids in their lives, and encourage building together, which makes it an even more ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

As parenting editors at Good Housekeeping, we take toys seriously. (Okay, we have a lot of fun with them, too!) As parents ...

Teaching children how to use a pocket knife safely is an essential skill that parents and guardians should consider im ...

Recently, Magna-Tiles released specialized tile packs, including this Builder set. The brand also has new shapes and finishes ...

by Kelly Glass, Caitlin Giddings, and Wirecutter Staff Toys that encourage building, puzzling, role-playing, and creating will engage curious 4-year-olds. by Caitlin Giddings and Wirecutter Staff ...

Kids are picky, fickle little creatures, and honestly, that’s a big part of their charm. The toys they want are ever-changing, and it can be hard to keep up with what trend is cool and what’s “Ugh, so ...

In this genuinely diabolical plan, the kids will never know they're actually learning while playing with toys until it's too ...