Lego is expanding its physical and digital presence in China. The company has recently added investment in its factory in ...

The LEGO Group, known for its brick sets, remains optimistic about its long-term growth in the Chinese market, focusing on ...

Christiansen said,"Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the Lego brand resonates with local consumers. We're proud that Monkie Kid has been well ...

We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That's changing with the launch of a ...

Christiansen, Chief Executive Officer, LEGO Group: "We are investing in a LEGOLAND park in Shanghai, a very big amusement park where kids and families can really enjoy the LEGO brand and can live ...

“Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the Lego brand resonates with local consumers,” he said. “We’re proud that Monkie Kid has been well ...

The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more ...

It is the first time the Danish toymaker has won a competition case against Chinese ... Lego sees China as having "massive upside potential" and has shown it will fiercely protect its brand.

Officers raided a Chinese toymaker which was allegedly manufacturing fake Lego products in the southern city of Shenzhen, arresting four people, reports quoting police said. The toys - including ...