Looking to get a head start on the kids’ wish lists this year? May we suggest heading to your local Costco warehouse, where ...

Even adults think holograms are cool, so imagine how magical this pixie-inside-a-lantern will appear to a kiddo. The 5-inch ...

The Horizon franchise’s pure-fun conceit — smushing dinosaurs and robots together — proved irresistible for Lego.

LEGO blocks allow for endless creativity—you can build everything from flowers to castles, cars, and more. This versatility ...

The holiday shopping season is fully upon us again. To help you save big on toys this year, check out Walmart’s best and ...

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

The Toy Insider, the toy industry's most influential organization and the No. 1 toy resource for parents and gift-givers, ...

I found out about this Lego-Pharrell Williams fusion film on the morning of Sunday, Oct. 13, 2024, while scrolling on Instagram.

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

CHOOSING the right advent calendar can make the countdown to Christmas even more magical. It’s no longer about indulging in a single square of chocolate. Instead, children can ...

The toymaker has found success in fictional films. But with “Piece by Piece,” about the life of Mr. Williams, it has gotten ...