Giorgio Armani and Adidas in internet-breaking partnerships. Now, she's giving fans a whole new reason to snag a pair of Levi's Jeans as the brand is seemingly announcing a new collaboration with ...

Levi Strauss & Co.’s goal of generating $9 billion to $10 billion in annual revenue by 2027 will be pushed back as the denim clothing company is still seeing pressure on its customers after a ...

Are you a print subscriber? Activate your account. 1 day 14 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By Geno Schellenberger - 1 day 19 hours ago By Ad Age Studio 30 - 1 day 20 ...

Levi’s has officially teamed up with global superstar Beyoncé for its latest “REIIMAGINE” campaign, celebrating female empowerment all while reimagining some of Levi’s most iconic looks.

Beyoncé is back with another entrepreneurial endeavor, officially announcing a brand new collaboration with Levi's and showing off the collection in a cheekily nostalgic ad. In the Beyoncé's ...

The team announced on Tuesday that it’s investing $200 million into upgrading Levi’s Stadium. Renovations will focus on enhanced Wi-Fi technology for this season and, for 2025, video boards ...

Queen Bey hits the laundromat in Levi's "Reiimagine" campaign released on Monday (Sept. 30). Shop the look here. By Latifah Muhammad editor All products and services featured are independently ...

In the wake of big augmented reality announcements from Meta and Snap, Microsoft has confirmed that its HoloLens 2 has been quietly discontinued. Interested parties can still pick up a unit until ...

By Jordyn Holman Kenny Mitchell, the chief marketing officer at Levi Strauss & Co., knew his team needed to move fast after Beyoncé released the track list for her album “Cowboy Carter” in March.