Shazam star Zachary Levi expected his DC role to bring him to the heights of Dwayne “The Rock” Johnson and Chris Evans.

Having the 17th track, “Levii’s Jeans,” one extra vowel away from its signature product would ... commercial. In what Levi’s calls “a series of chapters,” the new campaign created ...

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” By Jordyn Holman Kenny Mitchell, the ...

Known for her inventive approach to art and culture, the Houston-born superstar will appear in a “series of chapters” aimed at reinventing some of Levi’s most memorable ads. Visit ...

Levi’s also changed its name on its social media platforms to incorporate Beyoncé’s signature “ii” spelling. With a partnership officially in the public eye, Beyoncé and Levi’s are ...

This is The Athletic’s daily MLB newsletter. Sign up here to receive The Windup directly in your inbox. For the 12th time ...

SAN FRANCISCO, September 30, 2024--(BUSINESS WIRE)--The Levi’s ® brand today announced a new campaign with global icon Beyoncé. Following the release of "LEVII’S JEANS" — a beloved track ...

Making the world stop after 12 AM has become her signature style. So, it’s no surprise that the Act Two: Cowboy Carter artist premiered her new Levi’s jeans collaboration overnight on ...

As USA TODAY reported, Levi's first teased the partnership with Beyoncé on Instagram in a series of post, tagging Beyoncé. In the days leading up to the launch, the news was confirmed with ...

Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer gave the clothing brand a call-out with her song “Levii’s Jeans ...