His family’s company is also a source of local pride. Lurie’s late stepfather, Peter Haas, was the great-grandnephew of Levi Strauss, whose company made the first blue jeans in San Francisco in the ...
Sir John Hegarty was the brains behind Levi’s iconic ‘Laundrette’ ad. Nearly 40 years after it first aired, the brand gave it a fresh spin with the help of Beyoncé. Here’s what the creative made of ...