Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.

Integrating speech analytics with call and website tracking helps minimise wasted spend on PPC keywords that are irrelevant ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video ...

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This is generally a time-consuming task, especially the more data and products that are involved. So it’s only natural that advertisers are on the lookout for ways to automate feed management for PPC ...

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