While the market may often cater to younger women, there are now a plethora of stylish and supportive swimwear options designed specifically for the needs of women over 60. This comprehensive guide ...

Brand founder Rosie Cook is on a mission to create swimwear that is both functional and flattering, consciously made in small batches in her London workshops and which is photographed on real women.

Keep an eye out for swimsuits equipped with built-in tummy control to have you feeling super-confident ... Whether youre strolling along the promenade or heading for an afternoon lunch, simply throw ...

From slimming NYDJ jeans to anti-aging skincare, I have no doubt you'll be recommending these picks to your friends in no ...

Short hairstyles can be the perfect combination of style and ease, especially for women over 60 looking to embrace a fresh, low-maintenance look. From chic pixie cuts to sophisticated bobs, these ...

We’re in the golden age of garbage clothes. My mother’s made-in-Canada miniskirt feels like a relic from another world. Why ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

This is partly due to fashion trends, improved design details and the way we dress. How do I know? I’m a fashion editor, stylist and personal shopper for women over 50 who sees and hears all.

Based on recent consumer reviews and our own testing, we've determined the best weekender bags for women – perfect for business, solo travel, girls trips, romantic weekend getaways and more.

To round out this list, I looked to our archives for recommendations we’ve gathered over the years. Here, you’ll find pajamas of all kinds, from author Ottessa Moshfegh’s set to a pair that ...

industrious women about the multitasking tote bags, backpacks, and over-the-shoulder options they rely on to get them through the workday — and beyond. Then, along with a few other discerning ...

Just like its lingerie, Dora Larsen’s swimwear line offers minimal designs in delicious colourways. The range includes a variety of cuts in powder pink, baby blue and plum red – all equally fitting ...