Signature jeans will sell for 40 per cent less than the classic 501 range, and will not have the distinctive red Levi tab, pocket stitching and waistband patch. The first consignments will be ...

Kyra Surgent is a commerce writer at InStyle, where she covers fashion and beauty content and specializes in all things Amazon. Her work unearths the latest designer deals, reports on the hottest ...

He planned to sell sturdy canvas material to miners so they could make tents and wagon covers ... Strauss moved to San Francisco where he came upon his iconic idea. However, the design for the classic ...

The denim brand was looking for ways to sell more apparel to women ... winning with women.” Levi’s first introduced a pair of jeans specifically designed for women in 1934.

Levi's jeans, the timeless fashion icon beloved by everyone from factory workers in the early 1900s to A-list celebs, have remained a wardrobe essential through every style epoch, always outpacing ...

Beata Zawrzel / NurPhoto / Getty Images Shares of Levi Strauss tumbled in early trading Thursday after the jeans maker announced it may sell its Dockers brand as it delivered mixed third-quarter ...

Levi's jeans, a classic fashion staple known for their rugged yet stylish appeal, have been sported by everyone from early 20th-century factory workers to Hollywood celebrities. The American brand ...

Levi’s knows a thing or two about denim. They invented the original blue jeans in 1873. “The classic all-American brand offers more than 170 styles of jeans, from the straight-leg 501s to the ...

Beyoncé is back! No, not with any new songs or music videos, but with a new pair of jeans as she stars in Levi’s latest REIIMAGINE commercial campaign. On Monday (Sept. 30), Levi’s dropped ...