MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you ...

MarTech's daily brief gives marketers the latest news, analysis and tactical intelligence on the digital transformation of marketing. The newsletter delivers every weekday and has earned high praise ...

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...

Christina Adame is the VP of SEO at Intero Digital, a leading digital marketing agency renowned for pioneering in the early SEO, SEM, and now GEO industries. As a Google-certified professional and an ...

The first brands to participate in the Re: Make initiative were Skittles, Snickers, and Old Spice. It was a great way for TikTok to stay in contact with big companies like these and get them to ...

The benefits of using call analytics software platforms Call tracking software and analytics play a vital role in bridging the gap between online and offline channels, leading to more efficient ...

Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS ...

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He ...

AI for personalization and engagement: Intel’s Art of AI Intel approached me looking for new ways to help engage attendees at an upcoming global conference. They wanted to reach both in-person and ...

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He ...

Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources. Customer data is then normalized and unified, to build unique profiles of each customer.

What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing ...