New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. PPC PPC SEO SEO Get the newsletter search marketers rely on.

Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.

Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.

Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.

Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.

Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, ...

New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.

OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.' ...

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and ...

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