Bia Viet rebranding campaign—aka 'From Dry to Fly.' We transformed a rigid, old-school brand on the brink of extinction into something fresh and vibrant: more authentic, more Vietnamese, and more ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

The diversity of favoured brands extends beyond e-commerce and electronics to include quick-service restaurants (MK Restaurant, KFC, The Pizza Company, McDonald’s), retail chains (Watsons, Uniqlo), ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

These two captivating murals are part of a larger collection of 18 artworks that have transformed blank walls across all of Hong Kong’s districts into vivid community canvases. As HSBC marks its 160th ...

Ads on X will be processed by AI.As of 27 June, the word “Ad” in the top right hand corner of X posts is now how the platform shows users they are viewing paid-for advertising. Campaign understands ...