The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while facing such a powerful Goliath? One idea was to ...

“The sparking moments of intense joy, awe or deep connection. These extraordinary feelings, rich and remarkable, demand extraordinary technique. Something above the usual that can be experienced when ...

Seventeen independent creatives, artists and filmmakers came together in 2023 to create the emotionally colourful tapestry of 25 looping scenes depicting life in modern Britain for Channel 4’s bold ...

Corona, turned this shortage challenge into an opportunity by producing its own limes. We partnered with local government and industry authorities to provide the most advanced knowledge to cultivate ...

Japan Railway is well known for its practical convenience and on-time record, but our campaign enabled people to view the company in a more personal context. Using an interactive web app that was ...

Support in football is gender-biased. To encourage the French women’s team before the 2023 World Cup, Orange tricked the fans into loving woman’s football. We first showcased a never-seen-before ...

In Thailand, name confusion is a big common problem. Sammakorn, the housing developer was unlucky that its name is similar to the revenue department. People often confuse Sammakorn with Sanpakorn.

To spark a new, less scary public health conversation about hearing loss, Specsavers turned one of the most famously misheard songs into the world’s first mass hearing test by re-recording Rick Astley ...

Ariel’s #ShareTheLoad began in 2015, reimagining Ariel’s role as a household supplies brand by asking—"Is laundry only a woman’s job? 2023 we shifted our focus to how consequences of not sharing the ...

The Toledo Museum of Art (TMA) had a clear request: transform its identity while honoring its legacy. We answered with an innovative rebrand, including strategy and a holistic design system, based on ...

We often protest that not all great virals are about sex, but sometimes a brief comes along that just begs for it. SFW XXX was created to celebrate Diesel’s 30th birthday and promote that the brand ...

Impossible is on a mission to get meat-enthusiasts everywhere eating meat from plants. Big ask, right? So how do you make it happen? Simple. Flip the audience and start talking to meat-lovers.